Carmen Vicelich has been one of the top entrepreneurs in New Zealand. Over 20 years of experience in developing valuation strategies in banking and using technology and data to create value is her speciality. She has created two global, industry-leading businesses to achieve this goal. She says there was hardly any idea about how data will impact the world when she started. "I saw something new and different here, and wanted to do something." She added that starting up wasn't as fashionable as it is today in 2012.