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Do women entrepreneurs get productivity wrong?

BP World Bureau | Jun 25 2022 10:30:38 AM

Women entrepreneurs often chase after the definition of success that someone else has designed in order to achieve their dreams or prove their worth. Most women face several obstacles in their entrepreneurial journey because of gender bias. Productivity is not about working more but doing what gives you results. Fruitfulness is a concept businesswomen can use to guide their efforts because it focuses on designing strategies that make you work smarter not harder. It will also maximise the impact of your work.