Amazon has undoubtedly become one of the top choices for shopping across the world. This is great news for sellers because anyone can list their products after going through a process. However, you need to build a brand to be successful on the platform. You have to invest in product quality and packaging to build an identity. Focus on marketing cross-channel to drive external traffic. And never forget who your target audience is. Increased sales, customer loyalty, and competitive edge will make you successful.