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Why mushroom is the new 'it' ingredient in the beauty world

BP World Bureau | Jun 21 2022 03:57:09 PM

Every once in a while, the beauty industry has a new obsession. It is often an ingredient. Right now, mushrooms are on everyone's mind. Global brands like Youth To The People, Ren Skincare, and Origins as well as local ones like Earth Rhythm and The Switch Fix are incorporating mushrooms into skincare because of their abundance in vitamin D, an antioxidant and anti-inflammatory agent. Mushrooms are also great adaptogens that calm the skin. They also improve elasticity and lock moisture in.