Ajmera Fashion Offers Excellent Opportunity To Start Your Own Business

BP World Bureau | Mar 12 2021
Image credits: Ajmera Fashion

Are you planning to take a chance in the field of entrepreneurship? Planning to go into the textile business? But you are unsure about the process such as where to purchase goods from or other doubts. 

Well, Ajmera Fashion offers you that very opportunity, to help you start your own business in textiles. 

Based in Surat, Gujarat, Ajmera Fashion is the ruling company in the textile industry of the state, which has made headlines for its innovative, consumer-friendly products and has always helped young entrepreneurs.

Ajmera Fashion is the leading Manufacturer and Wholesaler in Surat, founded by Mr. Ajay Ajmera. He was a man with big dreams who wanted to make it big in Bollywood. But a different fate was written for him. He landed in Surat, where he started working as an Agent in the Textile Industry Surat 25 years ago after which he began a Marwari company.

Today, a small traditional family business he began has become a mega establishment. Ajmera Fashion is run by Mr Ajay Ajmera and his family, as well as a larger team of 300 people. He regards his core team as his extended family. 

Ajmera Fashion quality is beyond anything anyone offers in the market as they manufacture themselves and it is available at an affordable price. For entrepreneurs, there is a greater profit margin on all the products for anyone buying from this mega establishment. 

Dreams who intend to make it big in the industry can see a perfect mentor in Ajmera Fashion as this is a company that will hold your hand from the very beginning till you set up your complete business.

Ajmera Fashion team will offer advice and consultations with no extra charges. As a company, Ajmera Fashion wants to contribute to making India better, strong and self-reliant. 

The company set up its own helpline and order placement portal for people across India, with multilingual tele-callers and executives. They will guide new clients on how to set up their business, by explaining how the textile industry works and how to set their margins for maximum profit. 

Ajmera Fashion has a strong online presence. Their YouTube Channel has 154K Subscribers and over 2,00,00,000 views for their videos posted in multiple languages; Hindi, Tamil, Telugu, Kannada, Marathi, and Gujarati.

The company has posted videos regarding; 

  1. Business start-up to help people start a business or to inspire self-employment
  2. Factory visits of how sarees are made and printing

Their target audience is mostly housewives of India. 

2 (4).jpg
Image credit: ajmera fashion

Mr Ajmera has shared his views for the general public and aspiring entrepreneurs;

How do I start a saree business with a small start-up capital?

I have been connected with thousands of small and big entrepreneurs today and have been helping them grow. Often people come to me and question this.

I honestly believe that every business starts small and then it can be taken further to the height with hard work. For example, if you have to scale a mountain, then first you have to take your first step at the bottom with the path getting steeper, however slowly but steadily you will reach your destination taking one step at a time. If you commence any work today, it will start small but after a few days the same small initiative will begin to grow, the need is just to work with passion and dedication and a drive to improve one’s self. We at Ajmera Fashion believe no amount of capital is small, a small amount of 15 – 20 thousand rupees is enough to begin and here at Ajmera Fashion, we will support you all the way.

What are the requirements to commence or venture into the saree business?

One must have a good understanding of the market they wish to sell to and a clear business plan in mind. Beginning the sarees business means that you buy goods from a saree wholesaler or manufacturer and sell them in retail.

To make a profit in the saree business, you have to keep these things in mind-

  • Pick up the lowest cost.
  • Take full care of product quality and design.
  • Sell goods to your customer with a reasonable margin to increase customer loyalty and repeat business.

Where can we buy goods after taking care of these things?

There is no better place for this in India than Surat. It is the largest textile market in the country. Here you will find goods in every range, every quality and desired quantity. If you are beginning a new business or want to expand your saree business, then you are more than welcome to join our family at Ajmera Fashion. 

Is it necessary to have a retail outlet for sarees or other ladies' wear?

No, you can do this business from your home too. In association with Ajmera Fashion, many people started this work from home and later opened their shop. If you want, you can buy some goods and sell them in the markets or on the footpath or in the huts in the village. You can also have a door-to-door marketing is done in your desired market.

For example, Ganeshji of Supaul (Bihar) started his business from home by investing Rs. 50,000 and in a few months with the right marketing, and sales, he successfully opened a showroom of his own.

Do we physically have to come to Surat to purchase the goods or can we get the goods sitting at home too?

As far as Ajmera Fashion is concerned, we can send catalogues and a rate list via WhatsApp to you no matter which part of the world you are in. Following which you can place your order after seeing it. However, coming to see the goods for yourself is your choice entirely as I understand that many people are weary and slightly afraid of buying online due to there being many fraudulent companies in Surat.

Will there be any difference in the rate with us buying it in Surat versus ordering on the phone?

No, rates are fixed, you can take goods by any means, the only additional cost will be the transport/courier charges.

1 (4).jpg
Image credit: ajmera fashion

Can we also have our own design?

Yes, for this you have to order a minimum of at least 500 pieces.

Can we add any value to sarees? Like - having a separate border?

Yes, and for this, you only have to pay for the extra material, no other kind of charges will be added.

How much profit can we make in the saree business?

If you are selling sarees or other clothes in good showroom, then the goods are sold at almost double the price. If you are working from home, then you can add on at least a 25% to 30% margin.

For example, you can easily sell a 100 rupees sari for 125-130 rupees thus a 25-30% profit per saree. 

Will there be any colour bleed problem with the sarees?

We guarantee there will be no colour bleed issue with our products. Nor will any of the sarees shrink after any number of washes.

What is the price range for the sarees you have?

We have a wide range which starts from just Rs 45 and goes up to Rs 5000 per saree.

What can be found here in Ajmera Fashion?

Ajmera Fashion boasts a large variety comprising of Printed Regular Sarees, Printed Fancy Sarees, Designer Sarees, Cotton Sarees, Silk Sarees, Ethnic Regional Sarees, Fancy Kurtis, Simple Kurtis, Palazzos, Leggings, Fancy Lehengas, Wedding Lehengas, Bridal Wear, Gowns, Salwar Suits, Menswear, Kids Wear, Lingerie, Nightwear and the list goes on, with new additions nearly every day.

Anything else you would like to mention to our readers Mr Ajmera?

Just keep a few things in mind.

Never cry about your circumstances… if you want to work, you have to do it and can do it. Nobody is going to stop you. You are your biggest enemy and your greatest friend as no one knows you better than you.

Never seek business advice from an unsuccessful man as all you will get from them is negativity, talk about business to a successful businessman as from them you will get inspiration.

Do not be afraid to start. When we drive, the light of the car tells us only 10 meters or 20 meters ahead, but people travel thousands of miles with the hope of the same light, if you believe in your work you will definitely attain success in it.

Contact Ajmera Fashion at:

Address - D-5491, 3rd Floor, Lift No. 15, 

Raghukul Textile Market, Nr. Kamela Darwaja,

Ring Road, Surat – 395002

Contact No. - +91 8469272402                                                                       

Email –