Maya, an app catering to women's health, has been accused of sharing data related to users' menstrual, emotional, and sexual health with third parties, including Facebook.
Users of Maya was sharing intimate details like mood, sexual activity, use of contraceptives, and menstrual cycle with the app.
The data shared by the app is used by advertisers for marketing campaigns. Every detail shared online is used to create the virtual personas of users. The information about users' mood and emotions are analysed to understand probable purchases.
Maya has about five million downloads on Google Play Store.
Maya founder and CEO John Paul told media that the app doesn't sell data to Facebook or any other third party. He said that the app previously used tools from Facebook to improve the product experience. These tools were later removed.