Vibhuti Arora founded holistic beauty brand House of Beauty with her husband Sumit Arora to change skincare in India by popularising non-invasive methods. They launched nutraceuticals and face yoga techniques in 2018. Vibhuti has been fascinated by yoga and skincare from a very young age. Being a certified yoga expert and earning an MBA from the UK gave her the edge for both international and domestic tie-ups. She also educates her customers about the benefits of face yoga and correct tool usage.