The International Cricket Council (ICC) announced edtech mobile phone application Byju’s as its global partner for the next three years, from 2021 to 2023.
Byju’s will work closely with the ICC to further interactions with fans through the creation of innovative campaigns and for integrated brand presence.
"Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with Byju’s will allow that to be fostered," said Manu Sawhney, Chief Executive, International Cricket Council (ICC).
Byjus will partner ICC in ICC Men's T20 World Cup in India, and the ICC Women's Cricket World Cup in New Zealand.
Edtech platform will also have extensive in-venue, broadcast and digital rights.