Business & Economics

Nandita Das Lauds HUL's Decision To Remove 'Fair' From Major Brands

BP World Bureau | Jun 26 2020 07:09:28 PM
Image credits: Twitter

MUMBAI: Bollywood actress Nandita Das expressed her content on Hindustan Unilever's decision to rebrand 'Fair and Lovely' by removing 'Fair' from it. 

She said that a major multinational brand's decision to drop the word ‘fairness’, ‘whitening and ‘lightening’ from its brands is something that no one saw coming and it is more symbolic. 

She added that brands spend hundreds of crores of rupees to spread the absurd message of "the fair being lovely" in a largely dark country as it perpetuates racism.

For years, Nandita Das has been the face of Dark Is Beautiful campaign. She expressed concerns about how the film industry has always chosen fair actresses in main roles instead of dark.

Read: American Brands Face Pressure Over Racist Caricatures And Logos 

After the emergence of the 'Black Lives Matter' movement in the United States, several brands have opted to redesign so that they won't endorse racist narratives, logos, or caricatures. 

Johnson and Johnson also announced the withdrawal of two brands that perpetuated the idea that fairness is a better skin tone.