Movies & Entertainment

Alia Bhatt Launches Sustainable Kidswear Brand

BP World Bureau | Nov 27 2020 11:03:00 AM
Image credits: Twitter

MUMBAI: Bollywood actress Alia Bhatt launched a kidswear brand Ed-a-Mamma that is locally made and created with natural material, adding her voice to the "vocal for local" campaign. 

Taking to Instagram, she announced her label, which features nature-inspired graphics and quotes and a soothing pastel colour palette. 

With the intention to inspire a love for the planet and nature, the eco-friendly brand also teaches kids about the importance of environmental conservation.

This particular brand is exclusively sold on the children’s online store FirstCry.

In an interview, 'Raazi' actress said that part from her love for the environment, she saw a gap when it comes to a world-class clothing brand for children in India.