Tamil film superstars Vijay and Suriya chose to take action against illegal hoardings and cut out culture in their own ways after the tragic death of 23-year-old Chennai techie Subhasri, who lost her life due to an illegal hoarding.
Fans of Tamil superstars have put up massive hoardings around the state at the time of big movie releases.
Actor Vijay held a press meet and appealed to his fans to avoid banners, cut-outs of hoardings for his films. He said this ahead of the audio launch of his upcoming film 'Bigil'.
Actor Suriya, at a promotional event in Chennai for his upcoming film 'Kaappaan' requested his fans not to invest in cutout culture and to help in bringing an end to it.
He further appealed to his fans to take up social causes like blood donation instead of erecting banners.
Actor Ajith's fans association from Madurai unit have released a statement pledging not to erect banners in public places.
Techie Subhasri was killed when an illegal hoarding fell on top of her while she was riding her two-wheelers, then a tanker lorry went over her.
The banner was put up by AIADMK functionary and former councillor S Jayagopal inviting Deputy Chief Minister O Panneerselvam to his son's wedding.
Actor turned politician Kamal Haasancondemned the illegal hoardings and cutout culture saying that when it is put in public and when it costs someone's life, then it is a political issue.
Political parties AIADMK, DMK, PMK and others put out official statements after the techie's death. DMK chief MK Stalin firmly asked his cadres to stop erecting cutouts and to take action against illegal hoardings.