A clean LinkedIn account is an asset for every professional looking to network. There are currently 740 million accounts on the platform but most of them make mistakes that cost them connections. Some of the most common and worst flaws in a LinkedIn account are a bad headline, an unprofessional photo, an 'about' section that looks like a resume, skills or experience that lacks focus, and the absence of a personal URL. You can easily create a personal URL by clicking on 'customise your public profile URL'.
Mother-daughter duo Seema Malik and Supriya Arora Malik founded an organic skincare brand because they wanted to share the secret to healthy hair. Indulgeo Essentials helps customers to deal with problems as big as alopecia. They started marketing the products using a Facebook group. Today, their product range includes various facial oils and body oils.
Rezbin Abba from Kerala is an 18-year-old girl with pen pals from 43 countries. She started finding solace in strangers after her parents divorced and the villagers were mocking the family. Learning about different cultures has made Rezbin realise that single parenting is normal. She says topics in her letters include crafts, culture, climate, and food.
Social enterpriser Tanushree Jain founded Nushaura in 2018 with the goal of helping women from tribal communities and rural areas of Rajasthan. She has made 250+ artisans shareholders in the organisation to bring better accountability and productivity. The team makes sustainable crafts like air-cleansing candles, bamboo products, and washable masks.
Ujjain-based entrepreneur Jamana Mahajan is setting an example by marketing her business on LinkedIn. Satvic Foods offers 12 products catering to tastemakers, immunity, and protein requirement. She received close to 200 orders in the first month. The 57-year-old says LinkedIn is an easy platform because there are several similar products on Instagram.
Sisters Grishma and Mauli Teli quit their jobs in the US to try their hand at entrepreneurship in India. They realised that the Halal cosmetics space is a large niche in the beauty sector. After two years of research, their brand IBA Cosmetics has 60+ products that are free of alcohol, pig fat, other animal-derived ingredients, and harmful chemicals.