Breaking Stereotypes: Empower Parents, Enable Breastfeeding

TeamCitymapia | Aug 05 2019

With a message to encourage breastfeeding, every year the world celebrates the World Breastfeeding Week from August 1 to 7. It is to make awareness among mothers that breastfeeding is the only natural method to keep both the mother and baby healthy. This year, it is on the theme-‘Empower Parents, Enable Breastfeeding’- the campaign is running.

Several events have been organised in major Indian cities like – New Delhi, Lucknow, Agra, Patna, Jaipur, Kolkata, Nagpur, Bengaluru and Chennai.

According to doctors, breastfeeding decreases the risk of mothers developing breast cancer, ovarian cancer, type 2 diabetes, and heart disease.

WHO recommends exclusive breastfeeding starting within one hour after birth until a baby is 6 months old as it is nutrient-rich.

But, still, women are being kicked out for breastfeeding their babies. 

Nursing women are regularly scolded, shamed, given the side-eye, harassed, embarrassed, and made to leave public and private spaces by those who find the practice inappropriate or incorrectly believe it to be illegal.

As a part of promoting ‘free breastfeeding’, the Malayalam magazine 'Grihalakshmi' chose the image of a breastfeeding woman for their March 2018 cover page. This sparked nationwide debate questioning the decency of the image.

Earlier, in 2002, TIME magazine also had Jamie Grumet breastfeeding on its cover. She even received death threats questioning her modesty.

Nicole Trunfio and her son Zion were the cover page of Elle Australia's June 2015 issue.

These incidents clear that people are not able to think of breastfeeding as a natural act.