Run Like A Girl- What Has Changed in Five Years?

TeamCitymapia | Feb 01 2019

This campaign launched in 2014, addressed a critical block to women empowerment - the many stereotypes about women that are strong rooted- not just among men but also among women.

Very beautifully and naturally shot, this campaign asks women, men and boys to ‘run like a girl’ and ‘fight like a girl’. All of these participants were asked these questions and suggested to enact how they would do it.

Without hesitation, all of them enacted the running and fighting in a very delicate way that would suit a dainty woman they visualized in their minds- portraying a weak and silly action.

The real turn of the story is when the same instruction of ‘run like a girl’, ‘throw like a girl’ and ‘fight like a girl’ was suggested to young girls. They responded and enacted with all their energy, might and attitude- literally opening the mind’s eyes of everyone who view the video.

For these young girls ‘run like a girl’ is about running with all their energy and ‘fight like a girl’ is about fighting with all their might.

So if this is what the young girls are thinking about them, where are we erring?  When are women losing the faith in them and start visualizing them as weak?

The Nature- Nurture Dichotomy?

We heard about them all. While there are theories substantiating the role of genes, more vehement evidences are there about the ‘nurture’ theory.

Nurturing has a profound impact in building these stereotypes as research evidences suggest. Traditional role expectations stemmed from the primitive gender role-plays is so deep rooted that the changes are just marginal.

Home, schools and society plays an important role in inculcating more gender- neutral values in children. Stereotypes on gender roles expectation by the society, puts parents into the pressure of conforming.

Studies say that there are some changes in the attitude of parents lately. A research paper published in 2018 say that around 92% parents are comfortable to treat the kids equally when they are small.

From the context of ‘appropriateness’ based on genders, letting girl children playing with toys such as truck was seen more comfortable for parents than boys engaging in playing with dolls. Very clearly substantiating the view that it takes more courage to raise a ‘boy like a girl’ than to raise ‘a girl like a boy’.

The study also points out that fathers are more rigid in upholding traditional gender values in comparison with mothers.

One good thing seen from the studies is the positive change with regard to sharing parental responsibilities.

Though it’s not all that bad with regards to values changing, the worry is that change process is slow.

Article by :  BP World Research