This campaign launched in 2014, addressed a critical block to women empowerment - the many stereotypes about women that are
Very beautifully and naturally shot, this campaign asks women, men
Without hesitation, all of them enacted the running and fighting in a very delicate way that would suit a dainty woman they visualized in their minds- portraying a weak and silly action.
The real turn of the story is when the same instruction of ‘run like a girl’, ‘throw like a girl’ and ‘fight like a girl’ was suggested to young girls. They responded and enacted with all their energy, might and attitude- literally opening the mind’s eyes of everyone who view the video.
For these young girls ‘run like a girl’ is about running with all their energy and ‘fight like a girl’ is about fighting with all their might.
So if this is what the young girls are thinking about them, where are we erring? When are women losing the faith in them and start visualizing them as weak?
We heard about them all. While there are theories substantiating the role of genes, more vehement
Nurturing has a profound impact in building these stereotypes as research evidences suggest. Traditional role expectations stemmed from the primitive gender role-plays is so
Studies say that there are some changes in the attitude of parents lately. A research paper published in 2018
From the context of ‘appropriateness’ based on genders, letting girl children playing with toys such as truck was seen more comfortable for parents than boys engaging in playing with dolls. Very clearly substantiating the view that it takes more courage to raise a ‘boy like a girl’ than to raise ‘a girl like a boy’.
The study also points out that fathers are more rigid in upholding traditional gender values in comparison with mothers.
One good thing seen from the studies is the positive change with regard to sharing parental responsibilities.
Though it’s not all that bad with regards to values changing, the worry is that