This campaign was created by Ogilvy & Mather, in the year 2017 for HUL’s Hamam. Until then, this brand of Hindustan
In a refreshing change of approach, they have shifted their focus from the product to the social value of women empowerment.
#GoSafeOutside is about being self-sufficient to protect oneself and to be safe from attacks. It talks about the need to make young girls fight their own battle of safety by preparing them to learn the art and science of self-defense.
Though we talk and discuss much around woman’s empowerment in general and safety in particular, hardly much progress has been made in the past to physically equipping girls with the techniques of self-defense.
In reality, there are many simple to apply self-help techniques that can be used in a situation of physical attack. Even if the attacker is heavier and bigger
While the commercial is about a mother’s bold intention to make her young daughter